Monday, March 5, 2012

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Guiness Nigeria PLC Vacancy : Marketing Manager

  • Monday, March 5, 2012
  • macpeters123
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  • Guiness Nigeria PLC - Diageo is recruiting for the position of a Marketing Manager is recruiting to fill the vacant position of Marketing Manager.

    The Guinness Brand is the biggest and most profitable brand in GN and therefore key to the business in delivering its agenda contribution.

    Job Title: Marketing Manager - Guinness


    AutoReqId: 31462BR
    Function: Marketing
    Type of Job: Full Time
    Level: L4
    Reports To: Marketing Director, Guinness Nigeria Plc

    Purpose/Context/Scope:

    Purpose:

    To effectively lead and manage the Guinness Brand agenda for Guinness Nigeria
    To design and implement strategies for the Guinness Brand in order to achieve targeted profit, market share and volume objectives in GN.
    Continually identify and quantify new growth opportunities for the Guinness Brand based on consumer insights and trends.

    Context/Scope
    Beer growth in Nigeria has triggered increased competition and Guinness is no longer the only stout in the market

    Dimensions:

    a)   Financial
    Plan, manage and be held responsible for implementation budgets across Brand activities
    Negotiates costs of third party suppliers of goods and services through Procurement.

    b)   Leadership and Functional Responsibilities
    This is a leadership role requiring strong marketing functional and leadership experience       

    Leadership Capabilities:
    Embody the Diageo capabilities.

    Functional Capabilities:
    Strategic Penetration: Uses analytical skills to generate innovative consumer driven strategies that deliver focused, growth driving business outcomes
    Consumer Insight:  Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive innovation and brand growth
    Marketing Judgement: Understands the true consumer impact of our brand building "output" by using clearly defined logical criteria balanced with practical instinct to judge the work
    Commerciality: Uses performance measurement & sound financial management – balancing short & long term - to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results
    Excellence in execution: Delivers high quality results seen through to world-class completion. Maintains high standards by driving quality, speed & cost management appropriately

    Top 3-5 Accountabilities

    1. Contribute and support the RBT to develop the Guinness code for growth
    2. Lead the development of the local game plan
    3. Lead the creative development and commercial implementation of the game plan

    Qualifications and Experience Required

    University degree in marketing / business Studies. MBA is an advantage
    Proven and strong Brand and Trade marketing experience
    Minimum 8 to 10 years in a blue chip FMCG marketing environment with experience across all marketing mix. 
    Ideally a period in sales or excellent commercial skills
    Extensive ATL and BTL strategy development
    Experience working with and successfully managing 3rd party agencies and strategic partners
    Budgetary & cost control management

    Barriers to Success in Role

    Inability to manage and influence a cross functional team
    Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

    Flexible Working options
    Lagos based with some travels within/ outside Nigeria
    Succession plan will be considered

    Application Deadline
    14th March, 2012

    How To Apply

    Interested and qualified candidates should:
    Click here to apply online
    SEARCH FOR HIGH PAID JOBS HERE

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